Juan Jose Arreola. Iconography is a graphic trip through the most relevant moments in Juan Jose Arreola's life: writer, actor, minstrel and editor. The photographic selection -by Alberto Cue García- illustrates Arreola's childhood in Zapotlán, his experience in theater in his youth, his relationship with his family and friendships, his journey as the founding director of La Casa del Lago, and his consecration as a public figure in the last phase of his life. This iconography also includes two introductory texts written by Orso Arreola y Felipe Vázquez. This tribute is part of the centenary celebrations for the writer's birth, fundamental in order to understand Mexican literature of the twentieth century.